DraftKings is available in 21 states, representing approximately 44% of the U.S. population. That explosive growth has resulted in some changes to the company’s marketing strategy. “As we think about ...

With strategic investments in product innovation, technology, marketing ... and retention strategies. Despite challenges in customer acquisition costs and industry competition, DraftKings ...

Shares of DraftKings Inc. (NASDAQ: DKNG) are trading lower Monday after Illinois passed a new budget proposal that includes ...

DraftKings adjusts its financial guidance, reducing marketing to save costs after a turbulent betting period, aiming for normalization amid market shifts. 4 space tourists splash down after ...

DraftKings shares rebounded Tuesday from a steep decline the previous session that followed news Illinois lawmakers had ...

DraftKings on March 17 will launch a multimillion-dollar ... “As we think about meeting our players where they are from a marketing strategy standpoint… we think about ways that we can connect in the ...

In fact, revenue per marketing dollar has improved to ... We hold a fair view of DraftKings’ investment strategy. We like the company’s acquisition of SB Tech in 2020, as we believe in-house ...