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Max Will Revert To Its Former Name

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

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Old is new again: Max is going back to the name HBO Max

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HBO Max Name Change: Max Will Revert To Its Former Name

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Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

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‘Sesame Street’ Saved: Netflix Picks Up New Season After HBO Max Deal Ends

Sunny days on Sesame Street will go on at Netflix, which announced on Monday that the legendary children’s show will come to ...

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

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