That was when I realized Hailey Bieber’s skincare brand wasn’t just buzzy. It was a movement. I’ve seen plenty of celebrity ...

Hailey Bieber’s beauty brand has been a favorite among beauty lovers ever since its launch. Now, a collaboration has been ...

Tuesday, Hailey Bieber’s cult beauty brand Rhode announced its long-anticipated move into retail. The brand will debut in US ...

According to Merkle, 81% of Gen Z prefer shopping in person to online ... vice president of marketing partnerships for Sephora, said of the company’s stores. “Consumers come in to touch ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

The collaboration strategically targets Gen Z and younger consumers who view ... Sephora Joins Part Of A Larger Movement The Sephora-Valkyries partnership exemplifies a growing trend of brands ...

At the recent Fast Company Innovation Festival, travel company Expedia hosted “Big Brands & Gen Z: How Creative Partnerships Deliver ... For example, in Sephora stores, customers see a digital ...

Celebrated make-up artist Mario Dedivanovic launches exclusive Sephora partnership and global education initiative ...

Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips ... skin-care lines most coveted by Gen Z and Gen Alpha consumers.

The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each. In the perfume world this is called a ...