Southwest’s CEO brands new bag fees and seat assignments as “choice,” but one traveler argues it’s really a shift toward ...

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Southwest Airlines has sparked pushback with recent major shifts, like ending its "bags fly free" policy and adding premium ...

Bob Jordan said some people chose not to fly on Southwest because it lacked premium options offered by other airlines.

“I don’t worry about customer defection, I don’t worry about execution of the initiatives, I don’t worry about the consumer not understanding them, because they’re industry-standard,” said Southwest ...