Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Starbucks wants to help you meet your daily protein intake. CEO Brian Niccol revealed that as part of the "Back to Starbucks" initiative he implemented upon taking on the role, the Seattle-based ...

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks is testing a new menu item that will give people a protein boost with their morning dose of caffeine. The coffee chain is piloting a new protein cold foam at certain locations across the U.S ...

Analyst John Staszak said Starbucks’ decision to scale back promotions while emphasizing brand marketing is expected to drive long-term growth. “Menu simplification and store remodeling are likely to ...