Starbucks' pricing strategy is carefully calculated and based on a combination of the target market, using a premium approach to branding. The strong brand identity drives sales, despite having ...

This strategy is aimed at increasing the ... the company will be generating 25% of its revenue via food sales. Have more questions on Starbucks? See the links below.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

known as the "Back to Starbucks" strategy. After enjoying years of rapid growth, the company's progress has stalled, with U.S. same-store sales slipping 2% last year. Looking for a refresh ...

Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a business strategy and marketing campaign he's calling “Back to Starbucks.” "To welcome all our customers back ...

Tumblr pages and social media marketing strategies to drive awareness of its seasonal beverages and sales. Last month, Starbucks brought consumers out of their post-Valentine’s Day slumps by ...

Last year, CEO Kevin Johnson set out a number of strategic priorities ... have helped boost Starbucks in its two largest markets, the United States and China. Sales at US locations open at least ...

Starbucks will start rolling out more of its "digital flywheel" strategy in the fall as it aims to keep store sales growing via customer personalization, frequency and its rewards program.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.