YouTube has become the dominant streaming platform on connected TV screens, driven by changes in how viewers engage Data shows viewing on CTV has surged over the past five years, thanks to older ...

A YouTube executive needed only 27 minutes to make the case that the company is taking over all aspects of how people create ...

YouTube at 20: The video platform transformed screen entertainment. Now it could change a lot more The platform that changed the very meaning of electronic communication is now a dominant TV platform ...

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

The YouTube TV app is set to get some key changes, with YouTube CEO Neal Mohan laying out the platform’s plans for 2025.

Netflix is looking to capture some of YouTube’s lightning in a bottle with video podcasts. Executives at the streaming giant want to make video podcasts the next format available on the service ...

YouTube continued to be the dominant streaming platform of the bunch, accounting for 12.4 percent of time spent with TV in April, up from a flat 12 percent in March.

Netflix rightly gets a lot of the attention for winning the streaming wars, but that obscures the dominance of what is the leading online entertainment player for many viewers: YouTube. The ...

How Changing Viewing Habits Have Fueled YouTube’s TV Dominance 2 weeks ago The Trade Desk’s CTV OS Needs More Than Advertiser Appeal to Succeed 4 weeks ago ...

YouTube TV plans come in a single flavor — $73 a month. But one of the leading streaming options also has a number of optional add-ons available.

CBS, CBS Sports and other Paramount channels could go dark for YouTube TV subscribers as Paramount and YouTube negotiate a contract.

Paramount Global is warning of a looming carriage impasse with YouTube TV, meaning channels such as CBS, Nickelodeon, Comedy Central and others could go dark Thursday for millions of subscribers ...