We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

An HBO Max subscription is required to watch Sesame Street on the platform. Some social media users hoped that Netflix would allow viewers to tune into old and new episodes without requiring a subscription.

Sesame Street’s upcoming 56th season — as well as 90 hours of previous episodes — will be available on Netflix later this year. New episodes will also continue to air on PBS Stations and PBS KIDS digital platforms.

IT: Chapter One and IT Chapter Two: were directed by Andy Muschietti, who is also the creator of this upcoming HBO Max adaptation. He's joined by his sister Barbara Muschietti and IT: Chapter Two ’s screenwriter, Jason Fuchs, who serve as co-creators on the nine-part series.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name changed to Max two years ago.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin and keeping Max—it will relaunch itself as HBO Max.

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming identity, announcing that Max would once again become HBO Max. The move sparked immediate reactions online,

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.