The acquisition brings together Later's AI-powered marketing platform with Mavely's vast network of over 120,000 creators.
BOSTON: Later, an influencer marketing and social media software company, has acquired influencer platform Mavely in a $250 million deal.
Find out how a $250 million deal for a Chicago social media startup aims to bring more tools to 120,000 influencers.
The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.
Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.
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BOSTON, Jan. 3, 2025 /PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the leading Everyday ...