Luckin Coffee opened its first US location, offering pineapple and coconut coffees. But customers were lured in by something other than flavors.

Luckin Coffee has launched in the U.S. with two stores in Manhattan, challenging Starbucks. It is known for its low-priced drinks and cashierless model in China

On Monday, Luckin Coffee held soft openings at two locations in New York City: 755 Broadway in Brooklyn and 800 6th Avenue in Manhattan. “This is just the beginning,” Luckin Coffee wrote on its Instagram page dedicated to its U.S. footprint. “NYC, we’re here.”