Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos and jerseys on Wednesday.

The NHL team in Salt Lake City will be called the Utah Mammoth going forward, ending a protracted, yearlong naming process that began with the Arizona Coyotes becoming the Utah Hockey Club last year. The franchise revealed its new identity with a video on X Wednesday.