Boot warming, stud tightening, personalised sole plates - a lot goes into what a player has on their feet come matchday

Marc Cucurella binning his boots after his two slips caused Chelsea to fall 2-0 behind in their 4-3 Premier League win at Tottenham could end up costing Puma dearly.

Apparently trying to make light of his mistakes and blaming his footwear, both of them leading to Spurs goals and seeing Chelsea go 2-0 down, Marc Cucurella apologised to Chelsea fans alongside a picture of the new Puma shoes in the dustbin.

Chelsea may have recovered from Marc Cucurella's slips at Tottenham Hotspur Stadium against Spurs on Sunday, but they have created a costly marketing disaster for Puma and their expensive new next-gen Future 8 boots.

Puma faces a huge marketing disaster following Marc Cucurella's slipping twice in Chelsea's London derby with Tottenham on Sunday.

Chelsea defender Marc Cucurella is an ambassador for German sportswear company Puma but posted his boots in the bin after Sunday's win over Tottenham.

Marc Cucurella got Chelsea off to a woeful start against Tottenham on Sunday. The Spain international slipped under pressure from Brennan Johnson with just five minutes on the clock, allowing the Wales international to assist Dominic Solanke and put Spurs 1-0 up.

For all of football’s sophistication, technological advances and great leaps forward in multi-coloured boot technology it is gratifying to remember that sometimes matches can turn on a hapless defender falling on their bum.