Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025