Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.

When I was 12 or so, I remember hanging out in a corner of browser-based virtual pet game Neopets known as “Evil Things and Monster Sightings” or “EMS,” and pledging to some internet ...

The year? Some time in the mid-aughts. Your destination? Neopets.com, obviously. Since it first launched in 1999, Neopets has been home to millions of internet users taking care of virtual pets ...

Following a shaky few years, Neopets announced that it's under new management alongside plans to revitalize its brand on July 17, with an in-depth statement that has fans excited for the 23-year ...

Following a management buyout, Neopets dumped its NFT project and started restoring dead Flash games. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Neopets was one of the hottest destinations on the World Wide Web of the early 2000s, but the audience for its virtual pets has been in decline for years now. Neopets itself has declined ...

The news was niche, but carried untold emotional import: Neopets—the virtual pet browser game and touchstone of the 2000s internet—was back. Then its user base aged up and moved on ...

The heyday of Neopets has long gone. But Dominic Law, CEO of Neopets Meta, thinks the two decades-old virtual pet game has all the right ingredients to become a Web3 title. From a base in Hong ...

Nicole Carpenter is a senior reporter specializing in investigative features about labor issues in the game industry, as well as the business and culture of games. For years, Neopets has had a ...

The virtual pet game and franchise Neopets is 25 years old this year, and it’s going through a reinvention inspired by its new owner and CEO Dominic Law. Neopets is showing up at San Diego ...

Neopets, a website where users take care of virtual made-up species of “pets," was hacked this week. On Wednesday, the Neopets Twitter account said it is aware that "customer data may have been ...