Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Valencia Shores, a 55-plus development, votes down move to replace another tennis court with pickleball courts and bocce.

Pickleball Kingdom is nearing completion of a 17-court indoor facility. Here's where it's being built, when it's scheduled to ...

Ask Frank anything about pickleball ...

The village of Plover and the Heart of Wisconsin Pickleball Association announced plans to open a new, state-of-the-art ...

After an announced sale, a redevelopment partner and Walmart announced as the new owner within a few days, now a Monroeville ...

A local pickleball association continues to make progress on a long-awaited pickleball complex in Murray. Organizers are ...

“You Need to Calm Down,” because POPFLEX has just dropped Taylor Swift’s favorite skort in a new color. POPFLEX added a new ...

Frank Cerabino answers your pickleball questions.

Jason and his brother, Jordan, have 50/50 ownership of FioRito, and that won’t change. Jordan will remain at FioRito, where ...

In a Wednesday news release, Pickleball Kingdom, which touts itself as the world's biggest indoor pickleball company, said ...