RJ Davis has become a top name in college basketball thanks to his outstanding skills and impressive NIL deals. The UNC Tar Heels guard boasts an estimated NIL valuation of $2 million, making him one of the most marketable athletes in the sport.

In good times and bad, over his five years at North Carolina, R.J. Davis was a willing and reliable spokesman for the Tar Heels. He was honored as the 2025 winner of the Caulton Tudor Award for media cooperation.

RJ Davis is playing in his 170th ACC game tonight against Duke. That breaks a tie with former UNC teammate Armando Bacot.

UNC graduate-student guard RJ Davis (4) and head coach Hubert Davis hug in the middle of a pre-game senior night celebration during the men’s basketball game against Duke on Saturday, March 8, 2025 at the Dean Smith Center. UNC lost 82-69.

RJ Davis hits a jumper to put North Carolina on top of Duke for the first time.