Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games.

Roblox (RBLX) unveiled a new feature on Tuesday that allows studios and creators to license their characters and other creative assets for use within the Roblox gaming platform. The company announced initial partnerships with Netflix (NFLX),