It was a victorious night for North East musicians Sam Fender and Jade Thirlwall at the 2025 Brit Awards. Fender, who picked up best alternative/rock act, praised "all those at home in Shields" and added he was "no where near as drunk as last time".

Sam Fender has topped the UK charts with his third studio album. People Watching has been named the the biggest opening week for a British album since Harry's House by Harry Styles, the Official Charts company has said.

Sam Fender has soared to the top of the U.K. Albums Chart with the biggest opening week for a British solo act since 2022 (Feb. 28). His third album, People Watching, took the No. 1 spot with 107,000 units across physicals and streaming.