Between extreme weather and noisy stadiums, coaching a football game can be difficult. So, the NFL and Sony are listening to coaches to design new, custom-built headsets that can function best under tough conditions.

In collaboration with Sony, the NFL will debut new headsets coaches wear on the sidelines during the upcoming season.

Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of NFL coaches.