Those of us of a certain age will look back with fondness upon the days spent waiting for Sports Illustrated (or SI Kids!) to arrive in the mail each

Red Bull Arena has become Sports Illustrated Stadium in a 13-year partnership agreement announced Wednesday by the Major League Soccer runner-up. The 25,000-seat soccer specific stadium had been called Red Bull Arena since it opened in 2010.

Sports Illustrated owner Authentic has facilitated a 13-year naming rights agreement that will rebrand the New York Red Bulls’ home into Sports Illustrated Stadium, as the licensing company leverages the brand’s recognition beyond print and online publishing.

The New York Red Bulls announced on Wednesday that they have entered a partnership with Sports Illustrated Tickets in a deal that will rename their home, Red Bull Arena, to Sports Illustrated Stadium.