News

Starbucks ends 6-year Gen Z experiment after finding proof that human connection is better
Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...
Starbucks to Close Nearly 100 Stores Nationwide
Starbucks is taking a drastic step to reverse its falling sales. The coffee chain plans to abandon its line of takeout-only ...
Starbucks Just Shared How It’s Turning Around Its Sales Slump
The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.
Starbucks shares rise as CEO Niccol's turnaround plans gain traction
Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat signaled that ...
Starbucks doubles down on hospitality with 'Green Apron Service' strategy
The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...
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Starbucks Just Brought Back This Beloved Syrup—Along with a New Cold Foam
In March 2023, Starbucks customers received some devastating news: Their beloved raspberry syrup would be leaving menus ...
Wall Street sees Starbucks comeback taking hold, even after another lackluster quarter
But while many analysts presented a bullish case for the company's turnaround, not all investors are sold on Niccol and his ...
The high-protein trend is coming for your Starbucks order
Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...
Starbucks looks to protein drinks and other new products to turn around lagging US sales
Starbucks says it’s confident that new products coming next year - including a cold foam protein drink and improved baked ...
Starbucks Wants to Tap The Protein Trend. Here's How
Starbucks will soon offer protein cold foam and is exploring gluten free and protein-centric foods, CEO Brian Niccol said.
Starbucks is shutting down an entire line of cafes
Starbucks is shutting down its pick-up only store model just six years after introducing the concept, because they no longer ...