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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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Starbucks Is Closing a Bunch of Stores—Here's Why

Now, the famed coffee company is reversing course, as it aims to remodel its stores to feel less like caffeine way stations ...

Goodbye, Starbucks Pick-Up? These stores will close in the United States

Starbucks has announced that it will soon be closing its Pick Up-only stores. Some of them will shut down permanently ...

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

Starbucks to shut down an entire line of stores

Starbucks is shutting down its pick-up-only stores. Per CNN, the announcement was made by Starbucks CEO Brian Niccol during an earnings call on Tuesday. He stated, “We found this format to be overly ...

Starbucks ditches pickup-only shops as they 'lack warmth'

The firm's boss made the comments after it revealed that same-store sales had fallen for a sixth quarter in a row.