But Corporate America has to learn to speak a new language — one that informs shareholders and customers about the effects from tariffs while avoiding reaction from Trump on social media or a threat from him or his administration to punish or investigate a company.

US retail chain Target has slashed its expectations for the year after a sharp fall in sales which it blamed on a "highly challenging environment" amid the introduction of trade tariffs. Its sales slumped by 5.

Target’s CEO Brian Cornell said on Wednesday that hiking prices on customers due to President Trump’s tariff agenda would be the retail giant’s “very last resort.”  “The difficulty level has