Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal.

NBCUniversal on Wednesday announced it will sell ads for Versant, the new name for Comcast's spinoff of most of its cable networks including USA, CNBC and MSNBC. Why it matters: The deal allows Versant to focus on programming and product while outsourcing ads to NBCU,

The company on Wednesday said that NBCU and Versant had signed a two year deal that will see the media giant continue to sell advertising for the spinoff under its One Platform ba