The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off. Versant, which previously went by the temporary name SpinCo,

It’s a brand new day for several sports and cable channels that used to be under the Comcast/NBC umbrella, moving forward under the name Versant. Versant is the spinoff from Comcast containing several prominent cable channels including USA,

Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and adaptability, the company said.