New York City hasn’t exactly embraced Airbnb with open arms. The city’s hotels have accused the company of violating several New York state laws and running a series of illegal hotels. In addition, ...

Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard campaign. It may not have worked. "Think of us as Airbnb's hotter, cooler, friendlier, ...

Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Airbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of ...

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb. Vrbo took some not-so-veiled shots at the quality of ...

Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...

Airbnb has just launched what its calling its largest brand advertising campaign to date. The travel rental platform and its agency TBWA/Chiat/Day have kicked off the "Live There" campaign to "inspire ...