Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb. Vrbo took some not-so-veiled shots at the quality of ...

Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard campaign. It may not have worked. "Think of us as Airbnb's hotter, cooler, friendlier, ...

Airbnb is trying to burnish its image in the run-up to an expected October vote by the New Orleans City Council on short-term rentals with a series of ads featuring homeowners who take advantage of ...

New York City hasn’t exactly embraced Airbnb with open arms. The city’s hotels have accused the company of violating several New York state laws and running a series of illegal hotels. In addition, ...

Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...

Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.

Airbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of ...

Airbnb has just launched what its calling its largest brand advertising campaign to date. The travel rental platform and its agency TBWA/Chiat/Day have kicked off the "Live There" campaign to "inspire ...

For Airbnb, “inventory” still refers to rooms, not advertising. (Ba dum tss.) Not that Airbnb doesn’t see the potential of introducing ads – just not right now. “It’s a huge opportunity,” co-founder ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel and hospitality category have ...

Mayor Eric Adams spoke outside a Manhattan apartment building in 2022 where the city shut down an illegal short-term rental.