U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. American Eagle's new Sydney Sweeney campaign sparks widespread ...

Good genes, eugenics, American Eagle and Sydney Sweeney. At a glance, this sounds like the strangest game of Mad Libs known to man. But unfortunately, this isn’t a silly wordplay game. This is real ...

Kelly said Sweeney's interview with People marked a clear shift from the confidence she projected when the controversy first ...

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