Apple hasn’t been shy about offering third-party developers ways to boost their visibility in the iOS App Store — paid advertising placements and Apple-generated “feature” articles — but it insists ...

Hannah Hastings is the Content and Community Manager at app discovery outfit Tapdaq. This article originally appeared on the Tapdaq blog. On Wednesday 8th June, Apple cemented speculation they would ...

You know the ads that you see for apps above search results on the App Store? Apple started rolling out App Store search ads two years ago, and now at least one analyst believes the feature could be a ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is reportedly experimenting with ways to improve its Mac and iOS App Stores, but right now the company has bigger problems. On Thursday morning, App Store search wasn’t functioning at all. This ...

Searching for apps is typically pretty straightforward, so long as you know what you’re looking for. But when you don’t, both Apple and Google’s respective shops (the App Store and Google Play) do an ...

If you prefer your app recommendations to be served by the highest bidder, then you’re in luck. Apple has enabled Search Ads to appear on the front page and related app pages on the App Store. “Apple ...

Apple has confirmed to Macworld that it acquired Chomp, a company that offers an app for searching the iOS App Store in clever ways. The Chomp app for iPhone searches App Store apps. Chomp says that ...

Apple recently adjusted its App Store search algorithm so that fewer of its own apps appear at the top of search results, senior executives Phil Schiller and Eddy Cue confirmed in an interview with ...