Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

B2B lead generation in its traditional form consists of many outbound marketing activities; for example ads, telemarketing, email marketing, and pay-per-click. All of these are broadcast in their very ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...