There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

SHELTON, Conn. The BIC Cristal ball pen was first introduced to the American consumer in 1959 and cost 19 cents a pen. Despite an inflation rate of 622% since that time, the price of the pen has never ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

IT’S A KEEPER: This is one pen you won’t be lending. French jeweler Tournaire and Bic have teamed up to give the inexpensive Bic Cristal, no less than the world’s most-sold ballpoint pen, a precious ...

BIC Cristal Pen has emerged the Iconic Ball Point Pen of the Year at the 2025 Brandcom Awards, held at Landmark Centre, Victoria Island, Lagos. The award spotlights BIC’s enduring legacy, widespread ...

In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...

A range of pens designed specifically for women has fast become the most sarcastically reviewed product on Amazon.com. Bic, the ballpoint pen manufacturer, launched its 'Bic Cristal for Her' line last ...