K-Beauty fuels South Korea’s global influence and economic growth, but the same standards driving its success are widening ...

NEWEN AI’s ‘Quetta K-Beauty Insight’ identifies trends in the K-Beauty market in real-time and helps to build data-driven strategies.

SEOUL: On her first trip to Seoul in 2023, Ms Heidi Mae could not take her eyes off the walls inside a Gangnam subway station ...

People are always to trying the chase the idea of beauty. Around the world beauty standards vary. But some countries have ...

On TikTok, South Korean creator xoxo.niiu recently posted a video that's sparking a reaction. In it, she lists several physical traits considered "unattractive" according to certain beauty standards ...

You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, K-beauty has been celebrated as the gold standard of glass skin, yet often misunderstood as a ...

South Korea has dethroned France as the biggest cosmetics exporter to the U.S., with over $10 billion in annual exports ...

The logic is simple: fly halfway across the world, spend a few weeks on tour, and still save thousands. From facelifts and ...

Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands, ahead of South Korean retailer Olive ...