More brands have been turning to an old playbook of using hair — on ears, around necks, down there — to seize attention. What ...

Kim Kardashian did not expect to turn as many heads as she did after her shapewear brand Skims unveiled its new faux hair micro string thongs.

In another head-turning product launch, Skims' new thongs come with faux pubic hair in a 1970s-themed campaign.