Twitter rebrands as X 00:28. Twitter launched its new logo on Monday, replacing the blue bird with a white X on a black background as the Elon Musk-owned company moves toward rebranding as X.

On Monday, a stylized white X on a black background became the new logo on Twitter's website, though the blue bird was still seen on the mobile app. Sign up here.

Twitter rebrands as X 00:28. SAN FRANCISCO (AP)-- Elon Musk has unveiled a new black and white "X" logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the ...

Twitter’s signature blue bird logo switched to an “X” for many users on Monday after the platform’s owner, Elon Musk, made the announcement in a series of tweets.

Elon Musk and Twitter chief executive officer Linda Yaccarino have ditched Twitter’s iconic blue bird after nearly 17 years as the company’s logo. “X is here! Let’s do this,” Yaccarino ...