The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Love them or hate them, the mischievous Elf on the Shelf has become one of the most popular Christmas traditions. But coming ...

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

Join Preston and friends as Elf on the Shelf makes a magical arrival! Sparkles, Bubblegum, and Buddy ride in a big red sleigh ...

Stella is diagnosed with spinal muscular atrophy and requires a wheelchair to get around, so Lackey fashioned an elf-sized wheelchair that can be used with the toy. Lackey shared an Instagram video of ...

WYLIE, Texas – A Texas woman found herself going viral this week after she forgot her children’s Elf on a Shelf in the oven and subjected him to a gruesome, melty death. Brittany Mease told her ...

Christa Pitts, co-founder and CEO of the Lumistella Company A scene from "Elf on a Shelf: A Christmas Musical" "Elf on a Shelf: A Christmas Musical," about a Scout Elf who must help his human family ...

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...