Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...

Software that faces the customer directly. It provides functionality and data necessary to take orders, configure complex products and provide effective service and support to customers. It includes ...

The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

EDITOR'S NOTE: The following story was updated on Jan. 14, 2005, to reflect further reporting. The next version of Microsoft's customer-relationship-management application will make greater use of its ...

An information system that is vital to the running of an organization. Tier 1 applications include enterprise resource planning (see ERP) and customer relationship management (see CRM). THIS ...