Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today welcomed Haus to its ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

At The Drum Live, leaders from Nestlé, Brainlabs and YouTube revealed how marketers are transforming the complexities of ...

Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 2024, narrowly surpassing AI at 55%. This is according to ...

Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV ...

Connected TV (CTV) ads are achieving a 91% video completion rate, making them a crucial channel for consumer electronics ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

Buyers, Streamers, and Publishers Invited to Join New Coalition for Healthier CTV EcosystemNEW YORK, Oct. 15, 2025 (GLOBE NEWSWIRE) -- TVIQ, the global leader in connected TV (CTV) revenue operations, ...