As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

LONDON (Reuters) - Britain's five mobile phone networks have agreed to join forces and appoint a trade body to promote advertising over the medium, they said on Tuesday. Vodafone , T-Mobile , Orange , ...