We start with discussing the cheer bag, because if you’ve spent any time on TikTok, Instagram, or even walking past a high ...

GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...

Nfinity's cheer backpack collection includes the stylish sparkle backpacks, which come with a sparkling exterior, padded straps, and several compartments that enable athletes to organize and transport ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...