I’m a beauty journalist of over 15 years, and I’m South Asian. Yes, two very separate identities, but the two are linked inextricably. Being South Asian, and growing up as a second generation Indian ...

Up until recent years, it was near impossible to find mainstream beauty inspo for South Asian weddings and events. For many millennial and Gen Z brides, who are second generation immigrants, this ...

South Asian beautylooks poised to be the next movement to permeate the global industry. While Korean beauty (K-beauty) has long-dominated social media feeds and beauty shelves — with consumers vying ...

NEW YORK A new skin care line called pur-lisse has hit the market, aiming to give women the skin solutions they need using centuries-old Chinese beauty secrets and modern day science. The brand ...