A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example dropped ...

Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola is undeniably one of the most recognisable brands globally, instantly identified by its iconic red packaging and distinctive, white script. Naturally, over time, as the company introduced ...

The campaign replaced the iconic Coca-Cola logo on its equally iconic cans with popular names and titles. Read more at ...

Here are 15 companies recently named as the most valuable in the world. Sept. 30, 2013 — -- intro: The most valuable brands also happen to have company logos more recognizable than many of the ...

Coca-Cola said Tuesday it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a recent announcement by President Donald Trump. Trump said in a social media ...