4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

The majority of US consumers will pay more environmentally friendly products—including some demographic groups you might not expect to feel that way. But they don’t necessarily think companies are ...

Though we live in a wired age, information still comes to us through only five senses. Advertisers are faced with the task of understanding and manipulating how a consumer receives information through ...

Explore how the process of buying things has evolved from 2015 to 2025! In this video, we delve into the major shifts in consumer behavior, highlighting technological advancements and cultural changes ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...