This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Holly Johnson is a credit card expert and writer who covers rewards and loyalty programs, budgeting, and all things personal finance. In addition to writing for publications like Bankrate, CreditCards ...

App developers often grapple with the choice between in-app purchases and in-app advertising for their monetisation strategy but this dilemma doesn't need to be a deadlock for developers. "Balancing ...

According to a recent report, Netflix is currently figuring out how to make more money from its games, supposedly considering introducing ads and in-app purchases. This comes from The Wall Street ...

Spotify, just like pretty much any other app, is at war with the way Apple conducted its App Store. Along with taking 30% of every transaction made, Apple also hinders how Spotify can promote its ...

When you visit the Help Center page for Netflix Games on the streamer's website, the first bullet point says: "No ads. No extra fees. No in-app purchases." All three promises might be broken in the ...

For two years, Netflix subscribers have been able to download tons of mobile games, all included for free with their subscription. Netflix has developed more than 75 mobile games, boasting popular IPs ...

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. It's dangerous to go alone, though, so GamesIndustry ...

Over two years after it launched a built-in gaming platform into its regular subscription service, Netflix is finally trying to figure out how to make money off of video games. This comes from a Wall ...

Smartphone users are familiar with the principle: an app is free to download, but if you want to use the full range of features or avoid seeing ads, you need to pay through in-app purchases. These ...

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest ...

Epic Games is making some big changes to its store to provide an enticing alternative to Apple’s in-app purchases for developers. The company is announcing the changes less than a day after a major ...