In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Benefit Cosmetics has cooked up a delightful new packaging range for its Benemart Holiday pop-up shop. A delightfully retro twist on classic pantry items, the playful packaging is a unique twist on ...