While TikTok’s presence in the US might be on shaky ground, the app’s hundreds of millions of users are continuing to churn out content 24/7. Amid all those videos comes the latest aesthetic that is ...

Cottagecore has been trending on Tiktok and Instagram, but this aesthetic is more than a design fad, according to interior designer and HGTV star Francesca Grace, it’s a lifestyle. “Cottagecore is a ...

But for young urbanites in lockdown, escaping to the country has never been more appealing - or accessible. While life in cities has come grinding to a halt, a social media trend known as cottagecore ...

The world feels a bit chaotic right now, which could be why many are using fashion to beckon a more tranquil time. Prairie dresses, vintage outfits, straw hats … they’re all part of the aesthetic ...

Every time Lindsey publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

If you've scrolled through TikTok lately, your feed might be filled with the cottagecore hashtag. It's full of videos of people homemaking, knitting, gardening, baking—activities that have all become ...

Cottagecore was a natural fit for a pandemic year. The subculture is all about pretending to live an idyllic life in the woods, and in 2020 was embraced as a sweet attempt to make the best of a bad ...

While many of the most popular TikToks are unhinged comedy or viral dance moves, a deep sense of calm will wash over you while scrolling through Jess Her’s videos. Her well-curated profile (@jesca.her ...

Long prairie dresses, bucolic countryside scenes with clothing lines drying in the sunlight, puffy sleeves, sunglasses, and gingham: These are just a few of the aesthetic references that relate to ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...