Walking into Valley View Pecan Company, the smell of fresh-cracked pecans and homemade candies evoke a scrumdiddlyumptious thought of what it would be like to enter Willy Wonka’s candy factory.

FORT WORTH, Texas (AP) — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a ...

Pecan trees, although not native, can grow to become prosperous should we take the proper steps to nurture the tree. Here are ...

This is do-or-die season for pecan growers, when trees become ripe for the shaking and shoppers’ thoughts turn to pies and candies. Like Black Friday for retailers, November is showtime for growers.

FORT WORTH, Texas (AP) — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America’s only native nut as a ...