Autodesk’s CMO breaks down the branding lessons from Sydney’s Sweeney’s jeans commercial and Cracker Barrel’s rebrand

Autodesk CMO Dara Treseder's on the biggest campaigns of 2025—and how her company uses campaigns to advance its brand.

Activist investor pushes Cracker Barrel shareholders to oust DEI specialist

Cracker Barrel faces proxy fight as activist investor claims company's rebranding "fiasco" destroyed $1.2 billion in ...

Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco

Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist, at the annual shareholder ...
The Business Journals

Cracker Barrel CEO outlines strategy for 'getting back to a positive trajectory' following rebrand backlash

Cracker Barrel Old Country Store Inc. Cracker Barrel CEO discusses future plans following rebrand backlash. From the Nashville Business Journal: Cracker Barrel is taking steps to get back on track ...

Three decades since infamous Cracker Barrel murders in East Naples

Saturday, Nov. 15, will mark 30 years since one of Collier County’s most heinous murders in modern history. The following is ...
ABC7

Cracker Barrel dumps the design firm behind its disastrous logo change

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...
The Business Journals

Cracker Barrel CEO outlines strategy for 'getting back to a positive trajectory' following rebrand backlash

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Cracker Barrel CEO Julie Felss Masino shares plans on how ...