Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked a quarter of declining sales. During its quarterly financial results call ...

Cracker Barrel axes New Year’s tradition leaving customers fuming - Backlash from the company’s disastrous 2025 rebrand ...

Cracker Barrel announced it will scrap its new logo after backlash from customers and President Donald Trump. The company's stock rose in after-hours trading in the heels of the announcement. Earlier ...

Diners have slammed Cracker Barrel’s new menu, just months after the brand launched a botched rebrand effort, which saw it lose $94 million in a single day. Regulars revealed that they are unhappy ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

Cracker Barrel shareholders voted Thursday to keep company CEO Julie Felss Masino in place despite a debacle over the company's logo that continues to hurt its sales. But one of the company's ...