Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

If you're fed up with the unrelated search results served up by Google, you can create a custom search engine in just a few minutes.

A software engineer creates a new search engine designed to resist SEO spam and provide better search results.

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.

The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years.” ...