The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

The last couple weeks before Christmas are really peak Elf on the Shelf time for kids. They’re getting excited for Santa to come, they’re getting more and more into the holiday spirit, and of course ...

Elf on the Shelf has been a holiday tradition for 20 years. To celebrate the anniversary the founders of this holiday ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from family tradition to global sensation.

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

A three-year-old little girl on TikTok is fed up with her Elf on the Shelf, Pixie. "Pixie the elf had a big surprise for Timberlyn this morning..." the video's caption said. In the viral video posted ...

TROUTMAN, N.C. (WBTV/Gray News) - A real-life Elf on the Shelf has been spotted around a town in North Carolina. Dale the elf has been busy this holiday season, visiting places around Troutman, North ...